The political parties have insufficient experience in preparing and executing election campaigns could improve key skills such as issue and message formulation, political commercials in radio and TV as well as effectively utilizing social media.

These skills are critical success-factors for a strong performance in the upcoming elections and an insufficient skill-set can hamper the political parties' ability to play the crucial role they are expected to play to facilitate a sustainable democratic development in Egypt.

Therefore trainings sessions in various campaign skills conducted as part of the project include:

• Introduction to campaigns: Trainings dealing with party politics and democratic principles in general and focusing on party programs, SWOT-analysis, devising a central message, building a campaign strategy, building a campaign team, getting out the message.
• Getting out the vote and dealing with the media: Trainings focusing in depth on how to get out the message. This means events, gadgets, posters, email letters, etc. But also organizational skills and role plays simulating real campaign team situations. And much attention is given to dealing with the media, both in terms of getting their attention, as well as performing in interviews.
• Coalition building and negotiation skills: Trainings on how to build a coalition and how to work together with other parties but still keep up the issues crucial to your party. Based on a fictional election result a long role play is played out during trainings.
• Train-the-trainer-session: With the skill built up in previous trainings the participants will receive masterclasses and be trained in educational techniques.

The training are conducted by the Dutch company BKB het campagnebureau.

BKB develops campaigns for the government, businesses and social organizations. A campaign can be composed of various more or less self-contained components, such as a thorough research study or a focused campaign concept, an effective media strategy or a well-attended event.

BKB advises on everything from business communication and internal change processes to image management. The bureau also organises a range of trainings and leads debates.