The political parties have insufficient experience in preparing and executing election campaigns could improve key skills such as issue and message formulation, political commercials in radio and TV as well as effectively utilizing social media.
These skills are critical success-factors for a strong performance in the upcoming elections and an insufficient skill-set can hamper the political parties' ability to play the crucial role they are expected to play to facilitate a sustainable democratic development in Egypt.
Therefore trainings sessions in various campaign skills conducted as part of the project include:
The training are conducted by the Dutch company BKB het campagnebureau.
BKB develops campaigns for the government, businesses and social organizations. A campaign can be composed of various more or less self-contained components, such as a thorough research study or a focused campaign concept, an effective media strategy or a well-attended event.
BKB advises on everything from business communication and internal change processes to image management. The bureau also organises a range of trainings and leads debates.